Magazine Profile

magazine imagesMy community involvement in various charitable organizations within my community led me to participate in Design House, Ventura County benefiting the New West Symphony.

As Project Design Coordinator I was able to bring together forty-one talented Interior Designers to implement the design concept of a new and spectacular 12,000 square foot estate.
This quickly evolved into the largest fund raising showcase house to date for the New West Symphony.

Design Your Home for a Maximum Return on Investment

by Genoveve Serge, Guest columnist on the Ventura County Star

In Southern California homeowners are continually moving or upgrading their homes. On a complete home remodel it’s even more important to think of where your dollars can best be spent for a maximum return on your investment.

Chairs bring in the Danish style of clean lines and an acrylic coffee table was used to add drama. The natural elements in the zebra wood chest define the space between living and dining room.
Aesthetic appeal for future resale value should always be a top priority.

Photographs shown here are of a modest investment home located in Ventura County. The new homeowner purchased this vacant property which needed a complete overhaul. Too much to tackle on her own, she called me in for direction, planning and coordination with her contractor.

living room in mid century modern style

Chairs bring in the Danish style of clean lines and an acrylic coffee table was used to add drama. The natural elements in the zebra wood chest define the space between living and dining room.

At the top list of priorities was how to make the 1,600 square-foot traditional home look and feel larger than its actual space. To achieve this we started by removing the old carpeting throughout the house and replaced it with all natural materials (travertine and walnut flooring). The light reflective quality of these surfaces added volume to every room and are a neutral base for any décor. This is important when choosing hard surfaces, for resale value. Natural stone and hardwood floors also add warmth and contrast.

The ceilings were only 8 feet in height, much lower than today’s standards. The thick texture on the ceilings also caused the rooms to look too top heavy. The texture was removed and all ceilings were smoothed and finished with a creamy white alabaster color. Color palettes are critical in small spaces. They also can dictate the direction of style. In this case the client wanted a more modern feel for her home with clean lines and splashes of bold color.

I’m huge on uncluttered and unobstructed views. Visual peace means less is better. Careful planning played an important role in the scale of furniture to be used. Homeowners often purchase furniture too large or too small for their homes which can create either a cluttered feel or in the case of furniture which is too small, a feeling of empty space. This living room combines traditional with modern. An acrylic coffee table was used to add drama as well as keeping the expresso/cream colored area rug unobstructed pattern. The natural elements in this zebra wood chest define the space between living and dining room. A Japanese elm side table was custom sized to accommodate four for dining. Chairs were found in a vintage store off Melrose Avenue. They incorporate the Danish style, known for clean lines. Strong color choices are used in both the red crackle mirror and pendant light fixture. The homeowner fell in love with this piece of modern art so we decided to make it a focal point in the front room. Accessories tie a space together and create interest.

home in ventura county

This modest investment home located in Ventura
County needed a complete overhaul.

We opened up one small bedroom and added French doors out to the patio. This created a master suite which the home did not previously have. The demilune steps were added and designed to repeat the pattern in the exiting patio wall which was also made of brick. In mixing contemporary with traditional styles a custom chaise lounge was designed with acrylic legs. The faux suede on the chaise also is a very durable fabric.

Curb appeal is an important consideration when purchasing a fixer upper. The exterior color was selected to compliment the architecture of the home. An existing front door was painted black and wood shutters were added and painted black as well. We played with various colors before deciding on this perfect shade of butter cream for the wood siding. A great local nursery, Green Meadow on Santa Rosa Road, helped the homeowner with plant selections and placement. A spectacular garden was created which finalized the look.

It is so rewarding to work with receptive clients who trust your expertise and are open to new ideas. The mutual agreement creates a home to enjoy as well as a maximum return on their investment.




Cool Comfort

From Pental Online

Awash in tones of grey and white, this stunning bathroom by Genoveve Serge Interior Design is a calm, cool, and collected oasis. The allure of natural travertine is satisfied with a highly durable porcelain look-a-like tile. Marvel Pro tile in Travertino Silver Lappato 12×24 covers the floor and runs up the shower walls to the ceiling.

White cabinetry with silver hardware lends a modern touch to the space, while PentalQuartz in Misterio tops the vanity and ties in a white marble look with soft movement and delicate veining. Expert installation by All American Stoneworks & Tile and beautifully captured by VT Fine Art Photography.



Modern Warmth

From Pental Online

A warm yet modern master bath by Genoveve Serge Interior Design, this space blends soft grey and taupe for a spa-like vibe. Urban Sabbia Matte porcelain tile in 24×24 covers the floor with the clean aesthetic of hand-finished concrete. Natural light floods the space from large picture windows above a crisp white soaking tub. Large dual vanities sit on opposite sides of the room and are topped with PentalQuartz Imperio for a rich brown with soft veining. A walk-in frameless glass shower features the same Urban Sabbia porcelain tile but with a wave textured finish for added interest. Brushed nickel fixtures and LED vanity lights complete this calming space. Beautifully captured by VT Fine Art Photography.

redeisgned bathroom